NBA deal with prediction-market platforms Kalshi, Polymarket a double-edged sword: experts

Sports experts and former basketball executives believe that the partnership between the National Basketball Association (NBA) and leading prediction-market platforms Kalshi and Polymarket could be a double-edged sword if not properly managed and supervised. While there was an obvious consensus that the deal was about money, the flip side was that it could drive fan engagement up or down and even pose reputational risks to the league. The agreement was announced late last month, but without...